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CEO's Message

Our corporate vision has always been about becoming a leading and trusted global player in our marketplace. While the OEM automotive market remains our core interest, we are looking into expanding into the aerospace and mass rapid transit industry, as part of our non-automotive focus. Furthermore, it is our aim to have a public listing of this company for advancements in the future. With six operating factories, and two subsidiaries, it is not the time for us to rest on our laurels. In a lot of ways, the name of the game lies in the level of risk that one can contend with.

Our philosophy of enterprise risk management has identified almost twenty different areas of our corporation that can be optimised for extra leverage in the coming years. Expanding into markets like Indonesia and Thailand makes perfect sense for us, as the saturated market in Malaysia continues to pose challenges to all the major players in the current marketplace.

In this day and age, discerning customer expectations require us to rethink and reimagine our company culture. PHN recognises that the IT trends in terms of systems, processes and management protocols could greatly enhance our operations in the future. Harnessing CRM, ERP and SCM technologies will make us incredibly efficient and proactive. As they say, a happy company leads to happy shareholders and ultimately happy customers.

coo At PHN, we are acutely aware that the future will belong to those who are bold. It is our mission to increase our penetration into the high-value added part supplier marketplace, as the
profit margins are considerably more attractive.

Interestingly, PHN is also going to make sure we expand
our footprint in the die manufacturing arena with more
home-grown initiatives to take advantage of the massive
potential in the local marketplace. We will be
ramping up investments in automation and R&D,
as the future beckons.

Moreover, we are committed towards
technological advancements in automation and
robotics. This will lead to employees of the future
being able to have a better work/life balance
and this will thus increase the appeal of our
industry to newcomers. For us, engineering is the
lifeblood of manufacturing, yet being nimble and
agile towards costs and real life scenarios is also
equally important.

In conclusion, itís time for us at PHN to think
outside the box and embrace the future
whole heartedly. Ultimately, we have all
the ingredients in place to ensure we
continue to be a force to be reckoned
with both locally and internationally.

Yours Sincerely,
Azhar Taib @ Jalal

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